![]() Every morning we cross the museums and see Espadas and Miuras and other special cars. Mitja Borkert: My team and I are working in the heart of Lamborghini. debut at the 2018 Detroit Motor Show, Digital Trends sat down with Mitja Borkert, Lamborghini Design Director, to discuss the finer points of the ‘super SUV’s” design.ĭigital Trends: What is the most essential element of the Lamborghini Urus’ design? For Lamborghini, the Urus must draw on the brand’s rich history while meeting the style and performance needs of its swelling customer base.Īfter learning how the Urus is produced and seeing its U.S. ![]() But while elite SUVs now have a receptive market, designing them is no easy task. Today, the Urus isn’t nearly as baffling a product. ![]() Lamborghini was an innovator in the ‘80s – exotic car companies just didn’t build SUVs. While the LM002 was something of a pet project, the Urus is a company-wide endeavor to double Lamborghini’s production – from 3,500 units to 7,000. Lamborghini’s goals for the LM002’s spiritual successor are vastly different. Lamborghini stands for extreme proportions – this is the most important trait.
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